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Welcome to WRS
WRS is an independent operations organization working forHindustan Unilever since last 15 years as an in-house data collection Partner.
Western Research Services
Market research is a large process in which the producers, indirect and direct customers and users ensure to get linked together with the help of information that’s used to learn various marketing opportunities and threats. Understanding the customer, their hopes and aspirations, their stated and latent needs, is the starting point to gauge market response and readiness. With the help of the right kind of research teams, a company can learn about its SWOT – Strengths, Weaknesses, Opportunities and Threats.
In-house Data Collection Partner
WRS is an independent operations organization working for Hindustan Unilever since last 15 years as an in-house data collection Partner.
Qualitative Data Collections
WRS help clients to collect correct data through various qualitative data collections methods.
Close to People
We take pride in being close to people... close to the vast majority and close enough to see the connections and meanings they draw with their environment, culture, brands, situations and most of all with themselves.
Understand our Clients
We reach them in different ways to make sure we understand those moments most relevant for our Clients.
Qualitative Research
Consumer research is at the core of what we do. We are passionate about people and cultures and the myriad ways in which we all navigate our way through life.
Exploratory Research
Delving into the 5Ws (Who, What, Where, When, Why) for need space identification for products/ brands/ services
Idea Testing
Full service idea to concept stage consulting complete with idea generation, idea sorting, concept development and concept testing with the N-Light© IdeaCon product suite.
Concept Testing
Assess concepts with consumers on relevance, uniqueness, scalability before they can see the light of day to help achieve business objectives.
Product Testing
Performance of a new/ existing/improved product on parameters like features, relevance, value for money, uniqueness, trial intent, price etc.
Packaging Testing
N-Light© Pack suite of packaging testing tools suited for various stages of pack development helps evaluate the impact of packaging on consumers' preference along with merits & demerits that trigger consumer behavior
Communication Testing
Communication Testing: Testing effectiveness of any print/ media communication (Thematic, Narramatic, Animatic or complete film) in terms of salience, memorability, uniqueness, impact on trial.
Qualitative Research
Unique Technology Adoption for CHV/DI/FGD/CLT etc.
Managed VC Services
Connecting Everybody... Everywhere...
Our Goals
Work as Strategic Partners
To work as strategic partners, offering coaching, mentoring, and an advisory to the business prospect.
Knowledge and Best Practices
To bring knowledge and best practices in customer-centric innovation to the proposition or prototype.
Enable and Challenge the Business Prospect
To enable and challenge the business prospect to learn and grow within a nurturing environment.
Excite and Inspire
To excite and inspire with life lessons to play, thrive and win.
Customer-centric Mindset
To develop a customer-centric mindset of flexibility, agility, can-do, compliance and win-win.
Suresh Vinerkar
Who is Behind All This
25+ years of extensive experience in Operations / Leadership role in MR Industry.
Efficiently and expertly handled studies based on both quantitative and qualitative research techniques.
Have handled multiple teams at micro and macro level who were responsible for delivering several capabilities.
Has practical work experience of managing research operations and leading teams with measured results for various sectors: Retail, Telecom, FMCG, Media, Pharma, Automobiles, Finance, Consumer Goods, B2B services, Social etc.
Have been associated with Millward Brown, TNS India , GFK in Past.
Let's make something great together
Get in TouchContact information
For more information, use any of the following options as per your convenience. We endeavour to address all your queries and concerns to your utmost satisfaction at the earliest.
202, Umarji House. Opp Criti care Hospital, Above Bank of Baroda,
Teli Galli, Andheri East, Mumbai- 400 069.
022-65652523
+91 7045646949
Social Research
Monitoring & Learning (M&L) Systems
WRS helps programmes deliver impacts through design and operationalization of Monitoring & Learning (M&L) Systems. We develop M&L systems through stakeholder consultation so that the system acts as an implementation tool, and not an audit tool. We help organizations architect Android or Web platforms for their monitoring systems, and design ICT-driven accountability mechanisms. Apart from data driven M&L Systems, we also analyses monitoring data and conduct process evaluations to generate learnings for the programmes.
Impact Evaluation
WRS expertise in econometrics, biostatistics and epidemiological research methods enable us to conduct rigorous impact evaluations and causal inference research. We are adept at designing and implementing randomized controlled trials, matched cohort studies, quasi-experimental designs, regression discontinuity designs, and case-control studies for a range of interventions in Water-Sanitation-Hygiene, Public Health, Energy, Nutrition, Child Protection, and other sectors.
Our Expertise
A core expertise in qualitative and social research data collection. Projects spanning agri, auto, banking, education, durables, personal care, home care, foods, media, pharma, telecom, technology, real estate, over the past 15 years of WRS have built a massive experience and insights on the changing Indian consumer.